We were not happy about the amount of feedback one got by winning an achievement in Football Drama, i.e. a label and an image. So! We created a site where for each achievement there is an "in-depth" page that gives you context for it. The page is this:
but to see the stuff you need to unlock the achievements. You can access it with all your achievement pages unlocked by clicking on the achievement banner from Football Drama.
Actually, there was also a bug on an update we did after the first release so you weren't seeing achievements al all :P (it's fixed). But now you get them and also the candy on top \o/